Paul Purdue, the founder and CEO of iFulfill, recently had to shut down his company. As is often the case, he was able to give little warning, and it left many of his customers in an unsettled state.

None of this is that unusual.

What is unusual is that Paul has continued to blog through these soul-trying times, and his blog has turned into a broad and unmoderated discussion, which makes for fascinating reading.

It’s always hard to deal with things when a company goes down the tubes. I’ve had lots of experience with that from the time my first company had to be hibernated. At the end of the day, people will have their say, and then they will move on.

There were people who claimed that I was a scammer who had looted the company (untrue of course). But there were other people who stuck up for me and the company as well, even though they knew that we had gone out of business.

At the end of the day, failure is failure, but once you’ve experienced it once, you realize that it’s not the end of the world

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