Beg, Borrow, and Steal
Joel Maske, the guy behind iSyndicate and old-school online financial shop Galt (back in the day, mutual funds paid him big money to set up brochureware sites in his mutual fund mall–before they realized they could set up their own sites), is back, this time with a C2C lending/rental play called Moogul.
Basically, it’s eBay, but for borrowers. I like the concept (after all, who doesn’t want free stuff), but I worry about the trust issues. What happens the first time somebody breaks something?
I think that a better idea is to set up sharing groups with your friends. I know that I would love to have a service of this kind, since many of my DVDs are still floating around out there!
You could also cross Moogul with a social networking play and really give it a kickstart.