The Age of Feeds

I’ve discussed many times how low the friction is to start a business today. Tonight, I found a business that is nothing but a feed:

HitBargains is a shopping service from a couple of Stanford alumni. What makes it interesting is that it is essentially nothing more than a feed of shopping bargains at various stores. None of the information is proprietary or unique; what makes it valuable is the editorial selection of deals. Furthermore, the site is nothing more than a WordPress blog, and cleverly takes advantage of standard blog features (regular posting, categories, search).

I can forsee many such businesses springing up in the future. People are already intimidated by the 500-channel world of television. When the number of feeds numbers in the millions, editors will be more important than ever.