Folk Remedies and Internet Marketing
A while ago, I read Honey, Mud, Maggots, and Other Medical Marvels, a fascinating book that details how some folk remedies actually work. One of the points it makes is that remedies that cross cultures and withstand the test of time are often quite effective.
I’m curious about how this principle applies to Internet marketing. If you’re like me, you’ve probably run across what I call the cheezy Internet marketing guru newsletter sites–Web sites that consist of a single, extremely long Web page, full of bold-faced type, different colors, and lots of exclamation marks.
I’ve always looked at those sites and just shaken my head.
But if we apply the folk remedy analogy, maybe there is something to them. After all, the same thing applies to stuff like spam, porn, and telemarketing. If it didn’t work, why would people do it?
So here’s my challenge to you: Is there any way that “legitimate” Silicon Valley marketers can learn something from the newsletter/ebook crowd?