Reeses Peanut Butter Cup Marketing
One of my favorite marketing tactics is what I call Reeses Peanut Butter Cup Marketing. This consists of the principle: two great tastes that go great together.
When I ran across this press release, I just had to laugh and admire the chutzpah:
AdultPokerParty.com will combine the Internet’s two biggest moneymakers: porn and poker. If it sold Viagra as well, it would be unstoppable.
In all seriousness, questions of morality aside, I do admire the kind of creativity that powers the adult industry. Alas, I’m afraid that I just don’t have the aptitude for that sort of thing.