Reeses Peanut Butter Cup Marketing

Reeses Peanut Butter Cup Marketing
One of my favorite marketing tactics is what I call Reeses Peanut Butter Cup Marketing. This consists of the principle: two great tastes that go great together.

When I ran across this press release, I just had to laugh and admire the chutzpah: will combine the Internet’s two biggest moneymakers: porn and poker. If it sold Viagra as well, it would be unstoppable.

In all seriousness, questions of morality aside, I do admire the kind of creativity that powers the adult industry. Alas, I’m afraid that I just don’t have the aptitude for that sort of thing.

1 thought on “Reeses Peanut Butter Cup Marketing

  1. All great technology advancement of the last 120 years has been driven by either sex or gambling.

    Give people what they want and they are more than happy to pay.

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