Virtual Businesses, Real Opportunities
I’ve been big fan of virtual worlds since starting this blog, but I’m not feeling lonely any more. Virtual worlds are going mainstream, and that is going to create a host of business opportunities for savvy entrepreneurs.
Take this story, for example, about a startup in DC that is charging corporate clients big money to help them set up shop in Linden Lab’s Second Life.
Second Life has, as of tonight, 174,286 residents, who spent almost $200,000 of real money to buy virtual items or rent virtual land.
That’s a medium-sized city, with great demographics, and some real spending.
Electric Sheep, the startup in the article, which cheekily tips its hat to Dick’s classic “Do Androids Dream of Electric Sheep,” offers content creation to big companies who want to market to this audience.
In a lot of ways, it reminds me of the early days of the Web, when Web designers were the cutting edge (rather than being outsourced to Pakistan for $0.50 per hour).
The fact is that you can think of virtual worlds as virgin territory for business. Millions of consumers in a commercially underdeveloped landscape, with explosive growth.
And best of all, you don’t even need to create a new business model! People are making money as landlords, nightclub owners, and fashion designers.
What if you could create the McDonalds of virtual worlds? Or the Gap? Or the Best Buy?
What are you waiting for?