He offers two key insights:
- Class clowns get more attention than valedictorians
- Most casual blog traffic is driven by the desire for diversion
Alas, I’m afraid I have too much of the valedictorian in me to change my style, so I’ll have to content myself with being an acquired taste of the overly educated.
Here’s the key passage from Morrow:
“People read blogs for lots of reasons. They might want to stay connected to a particular person, learn a valuable skill (like copywriting), or keep up with the news. But I’d argue there’s another reason that we as a community are hesitant to admit:
Blogs are a diversion.
Much like how we pay attention to the class clown to avoid boredom, blogs allow us to procrastinate, avoiding all of the other stuff we’re supposed to be doing. If you don’t believe me, look at the number of people who read blogs at work. Aren’t they supposed to be working?