It’s all a question of influence intensity.
Of course Ashton Kutcher can influence more people than I can–he has about 2,500 times as many Twitter followers. But I have more influence over my average follower than he has over his.
The average Ashton Kutcher tweet generates 12,500 clicks on Bit.ly–that’s quite a bit of influence.
Meanwhile, the average Chris Yeh tweet generates only 50 clicks on Bit.ly.
But notice–while Ashton has 2,500 times as many Twitter followers as my meager 2,874, he only generates 250 times as many clicks.
In other words, I’m 10 times as influential for my followers as Ashton Kutcher is for his.
Now all this might seem like a casual exercise in linkbait (which it is) and semantics (which it is). But there’s an important point here.
Do you think it’s easier to get 250 people like me to tweet about your company/cause? Or to find a way to get to Ashton?
In the world of Twitter influence, we get so wrapped up in the big numbers that we may neglect the small ones which actually give us a better chance to drive meaningful results.
(My post was inspired by this post from my friend Miguel, who actually *did* manage to get a tweet from Ashton Kutcher. Go Miguel!)