I went to Ravi Belani and Michelle Gonzalez‘s Influencer Series event tonight. I’m a bit too tired to write a formal review, so I thought I’d just share my raw notes and quotes (taken with my iPod Touch) and let you judge for yourself if the event was worthwhile:
Consumer electronics is swinging away from Japan. Now it’s SF (design) and China (mtg). TaskRabbit = MyLackey 2.0
Ann: From 2003 to now, cost of product Dev decreased. Capital has been commoditized. Geographically distributed life. Euclid = Urchin for real life–will change ability to tell if advertising worksThe 4 Fallacies
- I’ve seen this movie before
- This is X meets Y
- I invest in great people
- I don’t know how it will make money, but it will have value
Me: I don’t think they’re fallacies. I can’t predict markets and tech, but I can predict people. Correlation Ventures: The first quant VC Thanks to Social Media and app stores, today is more of a meritocracy than any other time in history.
It’s not that Microsoft is a bad company, they just don’t build good products. Hype is important because it drives recruiting
Marketing is not hype Zappos: Measured themselves on the number of customer wows.
Foursquare: FS connected directly to loyalty cards, purchasing habits Wine sippers vs Beer slammers
Up to 20% discount = promo
Over 40% discount = deep discount
In between doesn’t matter. 4square’s competition isn’t Facebook, it’s Amex/Visa/MC. When you swipe your card, you’re checking into location and product.