It’s hard to win with low expectations

One additional thought on expectations: Part of the danger in setting expectations too low is that at the end of the day, moral victory is no substitute for real victory. I’ve read a lot of stories reporting that Hillary Clinton’s campaign is trying to set expectations that Barack Obama will win every single primary and … Continue reading It’s hard to win with low expectations

Great Expectations (Management)

One of the skills every marketer (if not every person) needs to master is the art of managing expectations.Managing expectations is a “Goldilocks” task–too high, and they’ll be impossible to meet; too low, and they’ll detract from your accomplishments; just right, and you’ll be a hero. Of the potential pitfalls, high expectations are perhaps the … Continue reading Great Expectations (Management)