I recently ran across the Wheel of Persuasion: http://www.wheelofpersuasion.com/ It’s a catalog of online persuasion techniques, perfect for persuasion junkies like me and Ramit Sethi (which is where I suspect I found the link). But it’s also a great example of how putting in the work can establish your status as an expert.  It’s marketing … Continue reading Want to be an expert? Create a resource people rely on.