Author, Investor, Speaker, Mentor
When entrepreneurs ask me for help, the two things they always want is A) to raise money, and B) to get publicity. While both fundraising and PR are important, I think entrepreneurs focus way too much on them, and not enough on perfecting the product and reaching out to customers. Funding and press are the … Continue reading Focus on winning the market, not winning the news cycle
Free video streaming by Ustream Right now, I, like 20,000 others, are watching the cutest Web site in the world, the Shiba Inu Puppy Cam on Ustream. It’s simplicity itself: a webcam trained on the sleeping area where a litter of 6 Shiba Inu puppies are growing up. Yet it’s currently averaging a viewership that’s … Continue reading 4 PR Lessons from the Puppy Cam
One of the major advantages that Barack Obama currently holds over Hillary Clinton in the race for the Democratic presidential nomination here in the United States lies in how his campaign has managed the media. Clinton’s campaign has complained that the media coverage is more sympathetic to Obama (which is pretty evident to anyone who … Continue reading To Sell Your Story, Be The Story