I’ve already written today about the dangers of certainty in the retail trade: http://bit.ly/1cS1cdm Yet the problematic nature of certainty extends far beyond checkout follies. Especially in today’s polarized, 140 character world, people default to an aggressive certainty. Boldness elicits reactions and draws pageviews. But like the hapless Toys R Us clerk who gave me … Continue reading Why So Certain?