How The Arnell Group Botched the Pepsi Logo With Crimes Against Design

Aaron Perry-Zucker at Fast Company describes the new Pepsi logo as “branding lunacy,” and I could not agree more. If you have time (and a lot of bandwidth–it’s over 10 MB) and want to either laugh or cry, you should download the Arnell Group’s design brief, which invokes the golden ratio, the Mona Lisa, the … Continue reading How The Arnell Group Botched the Pepsi Logo With Crimes Against Design