Humans love to be surprised (as long as the surprise isn’t a nasty shock). As thinking creatures, our ability to develop an accurate working model of the world depends on our ability to spot the unexpected. Surprise is a great mechanism for rewarding that ability. Wharton conducted a study of viral videos. They had research … Continue reading The Power of Surprise
I read a great little post in FastCompany about how valuable and easy it can be for a business to create a sense of abundance and generosity: When I arrived, the restaurant was packed and we were told we’d have towait a short while for a seat. The wait ended up being a minute or … Continue reading It’s Easy To Be Remarkable. So Why Don’t We Do It?