viral – Chris Yeh

The Power of Surprise

November 12, 2013May 22, 2019 by Chris Yeh

Humans love to be surprised (as long as the surprise isn’t a nasty shock). As thinking creatures, our ability to develop an accurate working model of the world depends on our ability to spot the unexpected. Surprise is a great mechanism for rewarding that ability. Wharton conducted a study of viral videos. They had research … Continue reading The Power of Surprise

It’s Easy To Be Remarkable. So Why Don’t We Do It?

April 8, 2007May 21, 2019 by Chris Yeh

I read a great little post in FastCompany about how valuable and easy it can be for a business to create a sense of abundance and generosity: When I arrived, the restaurant was packed and we were told we’d have towait a short while for a seat. The wait ended up being a minute or … Continue reading It’s Easy To Be Remarkable. So Why Don’t We Do It?