Scratching A Niche

Scratching A Niche

One of the amazing things about the networked world is how big niches can be. Niche e-tailer Home Decor Products, Inc. generated $50 million in sales in 2004 based on its four niche Web sites, Barbecues.com, KnobsandThings.com, HomeClick.com, and AbsoluteHome.com.

Seth Godin has said that small is the new big–$50 million here, $50 million there, pretty soon it adds up to some real money!

1 thought on “Scratching A Niche

  1. Isn´t this the beauty of the internet? If you know 20 people in your own town that want a certain product, there is definatly a market globally.

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