“Blessed with riches and possibilities far beyond anything imagined by ancestors who tilled the unpredictable soil of medieval Europe, modern populations have nonetheless shown a remarkable capacity to feel that neither who they are nor what they have is quite enough.”

Tip o’ the hat to O’Reilly Radar for pointing to this.

There are two ways entrepreneurs can take this; we can either figure out ways to sell into this anxiety, or we can find ways to relieve it. Which path will you choose?