“The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love…”
–Seth Godin
Author, Investor, Speaker, Mentor
“The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love…”
–Seth Godin
I wonder if the political campaigns are going to take notice.
Alas, I think the probably answer is “fat chance.” Obama comes closest…as Seth’s post indicates.
The problem is that “love” in a political campaign quits as soon as one begins to talk about real issues.
You can do the “Inspiring Message of Hope & Unity” thing for awhile, but the rubber has to meet the road at some point. And when Obama/Hillary/McCain are forced to put the Medicare choice of reduced benefits and massive tax increases on the table, few will be feeling the love.
You’ve gotta love Seth!