Question for discussion: If the Republicans brand themselves as “Guns, Babies, Jesus,” what have the Democrats branded themselves as, and is it working?
Here’s my best stab: “Minorities, Welfare, Abortion.” Hmmm, doesn’t have a winning ring.
Some might argue for a different phrasing (say, “Inclusiveness, Equality, Choice”) but that’s just gilding the lily. If you were a Democrat, and you argued against affirmative action, aid to the poor, and abortion rights, you’d find yourself getting kicked out of the party pretty damn quick.
You can view Obama’s campaign as one long attempt to rebrand the Democratic party. The question is, will it succeed? And has the leopard really changed its spots?