Another brilliant insight from Rob Koplowitz of Forrester:

“Everyone who uses a consumer product like Twitter is there voluntarily. And if they decide to drop out, it doesn’t impact anyone else.

In the enterprise, Joe in accounting might not see a good reason to participate. Yet if his input is critical, your initiative won’t succeed without him.”

Many people look at the runaway success of products like Facebook and Twitter and wonder why enterprise vendors are so terrible at building products that people want to use. But if you think about it, Facebook only has about 500,000,000 members–that means less than 10% of the company (i.e. humanity) has chosen to adopt the platform. Time to fire the CIO who made that buying decision!