From Search to Feed

The evolution of the internet from search-oriented to feed-oriented may be a negative.

Search required consumers to be active; the internet responded to their questions, and rewarded those who could think clearly and compose the best queries.

Feeds simple require consumers who are reactive; tune into Facebook (or Twitter or Instagram or Snap…) and then click. It rewards impulse and short attention.

Search requires more effort, which is why feeds now dominate our attention.

Do we really want to train humanity to be more shallow and impulsive?

(This thought prompted by a translated article on the excellent ChinaEconTalk)

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