The Secret, Three-Part, Can’t Fail, Guaranteed Marketing Formula

I really enjoy Jim Logan’s B2B marketing blog, and this post (extensively excerpted below) is an example why. Here, he provides his formula for copywriting success: Benefits.No one wants to buy anything we offer. For some this is a hard thing to grasp, but it’s true. No one wants to buy our products or services. … Continue reading The Secret, Three-Part, Can’t Fail, Guaranteed Marketing Formula