Enterpreneurship is a grind, not a gas

I’ve written before about the value of being willing to do what others find unpleasant:

That advice applies tenfold for entrepreneurship.  Entrepreneurship is rewarding because it’s a grind.  If it were simply a gas, everyone would do it.  Om Malik recently wrote eloquently about this on GigaOm:

“The positive reviews and the buzz of the new release are going to last a
few days, and then it will be back to the grind for him. The grind that
consumes all founders completely. The grind that means managing a big
company. The grind that means parting ways with your co-founder. The
grind that means dealing with constant naysaying, haters and giants who
exist to copy your ideas, poach your people and generally make you

Building things that are different, inventing the future and creating a
real business is a long and often very lonely slog. But you don’t hear
about that. Instead what you get is a lot of babble about startups from
so-called mentors, advisors and startup gurus. Peel away their sharkskin
and you find they have never started a company, and they continue to
live in the reflective glory of the company that once employed them.
Others are the creation of social media, having struck a pose. And some
are born consultants. They find willing listeners among a growing army
of entrepreneurs who like enterpreneurship as a lifestyle. Sorry guys,
entrepreneurship isn’t a lifestyle, it is life.”

If you don’t find entrepreneurship a grind, you’re not doing it right.  The whole point of entrepreneurship is finding ways to do things that others consider impossible.  That’s never a walk in the park.

This isn’t to say that misery = success.  There’s a whole host of miseries that will hurt–rather than help–your chances.  Infighting and wasting money are great ways to get miserable, but crappy for success.

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