I recently ran across the Wheel of Persuasion:
http://www.wheelofpersuasion.com/

It’s a catalog of online persuasion techniques, perfect for persuasion junkies like me and Ramit Sethi (which is where I suspect I found the link).

But it’s also a great example of how putting in the work can establish your status as an expert.  It’s marketing genius.

The Wheel of Persuasion is from Bart Schutz, who runs a consultancy in the Netherlands called Online Dialogue.

Had I ever heard of him before?

No.

Will I remember him now?

Yes.

If you build a resource people rely on, you create a massively scalable sales tool.  You can only have so many conversations.  Events like speaking gigs can multiply your audience, but a uniquely useful tool can reach orders of magnitude more people.

What’s stopping you from building a Wheel of Persuasion equivalent to promote your startup, or your personal expertise?