Tag: content

Standing Out Is Harder (And More Important) Than Ever Before

by Chris Yeh

I recently discovered a new AI-driven phenomenon: AI-driven YouTube channels that crank out summaries of bestselling books. Since I have a Google Alert set for “Blitzscaling,” I get notified when Google finds new Blitzscaling-related content. A couple of days ago, I received an alert about a new video: It’s trivial now to set up a … Continue reading Standing Out Is Harder (And More Important) Than Ever Before

Do You Have A Relationship With Your Users?

by Chris Yeh

I was fascinated by a recent report that Upworthy, Elite Daily, and Distractify–buzz-based content repurposers whose “viral” headlines have plagued my Facebook feed–had seen their traffic drop by 50% after Facebook changed its news feed algorithm: http://read.bi/1gmjx5u The rapid decline of these previous “hot” startups illustrates a basic principle of business.  You have to ask … Continue reading Do You Have A Relationship With Your Users?

The Secret to Facebook is Content

by Chris Yeh

I have never been an avid Facebook user.  Quick posts and personal notes have never been my metier; my Twitter feed essentially acts as an RSS feed of my posts and a commenting system.  But recently, I’ve come to realize that the secret to Facebook is content. Specifically, Facebook is the first medium that provides … Continue reading The Secret to Facebook is Content