The Dataclysm (Facebook) Relationship Test

I finally got around to trying out the Dataclysm “Relationship Test”. The theory is that your spouse or partner should be one of your closest connections (more on this later).  What’s interesting to me is how my Facebook network reflects the key networks in my life. The biggest cluster of connections is what I call … Continue reading The Dataclysm (Facebook) Relationship Test

Have We Reached Peak Headline?

Headlines have become more and more important because of social media. Once upon a time, headlines were critical because they helped persuade news stand passers-by to buy newspapers. Now of course, most people are likely to ask, “What’s a news stand?  What’s a newspaper?” Nonetheless, the importance of headlines remains.  The headline is what convinces … Continue reading Have We Reached Peak Headline?

The Secret to Facebook is Content

I have never been an avid Facebook user.  Quick posts and personal notes have never been my metier; my Twitter feed essentially acts as an RSS feed of my posts and a commenting system.  But recently, I’ve come to realize that the secret to Facebook is content. Specifically, Facebook is the first medium that provides … Continue reading The Secret to Facebook is Content

The Hidden Assumptions That Neuter Criticism in Silicon Valley

The contretemps of the day comes courtesy of TechCrunch, where Professor Vivek Wadhwa has published a guest post addressing a Twitter debate he had with Twitter CEO Dick Costolo (now how’s that for meta?): http://tcrn.ch/GD0570 The controversy began with a quote that Wadhwa provided to the New York Times for a story on sexism in … Continue reading The Hidden Assumptions That Neuter Criticism in Silicon Valley

What Are The 3 Scientific Rules For Writing Viral Headlines?

With the rise of social media, the humble headline has become a big business. In the fraction of a second that a consumer sees a headline, that person makes the decision whether or not to click.  Entire fortunes have been built on that fraction of a second.  Entire companies like Buzzfeed and Upworthy have been … Continue reading What Are The 3 Scientific Rules For Writing Viral Headlines?

Twitter is a Debate Machine

It’s impossible to argue a point on Twitter without leaving an opening for debate. It simply isn’t possible to lay out a nuanced argument that addresses the main potential objections in less than 140 characters. As a result, any tweet can be debated. In some ways, this is bad, because it further contributes to our … Continue reading Twitter is a Debate Machine

“Social media doesn’t need adult control. What we need is some good taste.”

Amazing writing from Olympia Nelson, an 11th grader: From the moral high ground, they can damn a girl for visual promiscuity, yet enjoy the spectacle at the same time, both with the same misogynistic motives: I like your form but I’m able to scorn you. You’re what I want but you’re less than me. Girls … Continue reading “Social media doesn’t need adult control. What we need is some good taste.”

Your influence comes from your content

A final “Friday Night Writes” piece from the redoubtable Brian Reese… Brian asked: “What makes you (or anyone of influence on Twitter…aka thousands/millions of followers) follow someone or re-tweet something from someone less influence?  For example, do you look to further your own “brand-you” from a re-tweet, thereby decreasing the likelihood of re-tweeting something from … Continue reading Your influence comes from your content

Social media and the apotheosis of opinion

As I browse both social media and traditional media, I, like many others, get the definite impression that opinions are both more divergent and strongly held than ever. If television produced the soundbite world, social media has made the soundbite seem like a Montaigne essay. This struck me when I read about a recent New … Continue reading Social media and the apotheosis of opinion