Headlines have become more and more important because of social media. Once upon a time, headlines were critical because they helped persuade news stand passers-by to buy newspapers. Now of course, most people are likely to ask, “What’s a news stand? What’s a newspaper?” Nonetheless, the importance of headlines remains. The headline is what convinces … Continue reading Have We Reached Peak Headline?
With the rise of social media, the humble headline has become a big business. In the fraction of a second that a consumer sees a headline, that person makes the decision whether or not to click. Entire fortunes have been built on that fraction of a second. Entire companies like Buzzfeed and Upworthy have been … Continue reading What Are The 3 Scientific Rules For Writing Viral Headlines?
Copywriter extraordinaire Jim Logan recently posted the following advice: Every time you find yourself presenting, speaking, writing, or otherwise communicating with someone and you find yourself saying something like “What I mean by that is…” – stop yourself. Whatever you say afterward is exactly what you should have said in the first place. The reason … Continue reading Improve Your Message–Say It Badly