Have We Reached Peak Headline?

Headlines have become more and more important because of social media. Once upon a time, headlines were critical because they helped persuade news stand passers-by to buy newspapers. Now of course, most people are likely to ask, “What’s a news stand?  What’s a newspaper?” Nonetheless, the importance of headlines remains.  The headline is what convinces … Continue reading Have We Reached Peak Headline?

What Are The 3 Scientific Rules For Writing Viral Headlines?

With the rise of social media, the humble headline has become a big business. In the fraction of a second that a consumer sees a headline, that person makes the decision whether or not to click.  Entire fortunes have been built on that fraction of a second.  Entire companies like Buzzfeed and Upworthy have been … Continue reading What Are The 3 Scientific Rules For Writing Viral Headlines?